Starting a business from scratch can be one of the most nerve-wracking, exciting and many times difficult experiences a new entrepreneur can have. Often, new businesses will focus on how to attract their first clients/customers and, while the old saying of 'Your work will speak for itself' will always hold true, marketing and brand awareness will be crucial.
However, a common realization that hit most new businesses will be the fact that the more traditional means of marketing such as print and television/radio ads can be very pricy. This often leads to a headache when deciding how much one must spend on customer acquisitions when the business hasn't generated nearly enough revenue. Luckily, we are now in the digital age where digital marketing already came along and save the day like a knight in shiny armour. According to digitalmarketinginstitute.com, one of the major benefits of generating brand awareness via digital marketing is:
'You can save money and reach more customers for less money than traditional marketing methods'.
This is especially so in Jamaica where a small local business would need approximately $500,000JMD to reach half of the same amount of customers via TV, newspaper and radio adverts.
You are much more likely to find your small community barber shop advertising on Facebook than on local TV stations.
However, a cheaper entry point means a lot more competition as rival businesses (both small and large) also will be in the hunt for customers via the vast market of social media. So how can your business stand out and catch the eye of your next customer? Believe it or not, Animation has proved to be highly effective and here are four reasons why:
1)Animated Videos Are Eye-Catching And Attention-Grabbing Bringing Eyes to Your Business
2)Animated Videos Appeal To Everyone Giving Your Business More Exposure
3)Animated Videos Can Be Used For Any Product, Service, Or Topic
4)Animated videos can also be used for a variety of other purposes like trade-shows, meetings, and presentations.
Animation and Marketing is definitely a powerful tandem and can be very useful for small businesses' digital marketing campaigns. Utilizing the power of imagination an entrepreneur can reach and relate to any target audience imaginable. While animation itself can be expensive it scales well in comparison to live-tv/print/radio ads. The cost of a 30-second animated advert ranges from $10,000JMD to $80,000JMD depending on how many hours are needed to bring your vision to life. Here at Blue Crescent Studio, we are very flexible when comes to pricing and will do our best to work with your budget. Visit the Video Adverts page on the website to see more of the projects we completed for various small local business. Also, if you require further information about how we can work with you in creating an animated advert for your business head on over to the Contact Us page and fill out the email form.
Hey I am Marlon Mcfarlane the writer here at Blue Crescent Studio & a longtime lover of all things Animation & Gaming.